The Phoenix Taproom & Kitchen
Bringing bold energy and an unforgettable first impression to a one-of-a-kind taproom experience
Squarespace redesign for a dynamic, hospitality-driven brand experience at the largest self-pour taproom in the Midwest
Industry: Restaurant & Taproom
Location: Eau Claire, Wisconsin
Platform: Squarespace 7.1
Services Provided:
Website Redesign
Platform Migration
Visual Refresh
Content Strategy
UX Improvements
The Phoenix Taproom & Kitchen originally launched their website on Shopify, but quickly found it wasn’t a great fit. It felt clunky to update, too focused on product sales, and didn’t offer the flexibility they needed to showcase their atmosphere or evolving events. We rebuilt the site on Squarespace with a bold, modern design that captures the energy and style of the space itself—home to the Midwest’s largest self-pour tap wall, a full bar, food menu, and riverside patio. The new site is easier to manage, better reflects the brand vibe, and gives visitors a clear sense of what they’ll experience when they walk through the doors.
