Essence Body Art
Creating an inclusive, confidence-boosting digital home for a local piercing studio
Squarespace redesign + SEO support for a body-positive piercing shop in Eau Claire, WI
Industry: Body Art & Piercing
Location: Eau Claire, Wisconsin
Platform: Squarespace 7.1
Services Provided:
Website Redesign
SEO Optimization
Content Writing & Editing
Essence Body Art needed a website that felt as clean, calm, and confident as the experience they offer in-person. Their old site didn’t reflect their expertise, modern aesthetic, or inclusive values—and it was missing key SEO structure to help them show up in local searches.
We rebuilt the site on Squarespace with a unique, colorful design that mirrors the studio’s environment and commitment to their customers. The new layout makes it easier for clients to explore services, get to know the practitioner, and feel supported from the first click to the day of their appointment. We also restructured the site content for clarity and visibility, tying everything back to their mission: Enhance Your Uniqueness through expert body piercing tailored to you.
